Identification of subculture groups and its reflection on topic propagation in the Blogosphere

One of the main principles of social networks is the concept of homophily, defined as the tendency to form and sustain contacts with similar actors. Studies have shown that homophily can be based on race and ethnicity, on informal or ascribed status (e.g., gender, age, religion, education, occupation), or on shared values and beliefs. In this talk, we will investigate the Persian language blogosphere social network to show that the elements that govern homophily vary based on the ethnic and ideological subcultures.